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your new product. f) Fine, thanks.
............
52 Let s go to a restaurant for
lunch. g) Pleased to meet you.
............
53 Did you enjoy the
meal? h) That s a good idea.
............
54 Goodbye. Thank you for
coming. i) What would you like to know?
............
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30 MARKET LEADER TEST FILE © Pearson Education Limited 2004
UNIT_05 6/11/03 2:25 pm Page 31
Exit Test
B
Complete the conversation with a phrase from the box.
a) I don t agree with you e) We need to
b) The problem is f) Why don t we
c) I think g) I see what you mean
d) I agree h) what do you feel about this
Detlef OK. Our biggest competitor has reduced the price of their product.
e)
decide: do we reduce our price too or not? Marianne,
............
55
?
............
56
Marianne our price is already too high. We can reduce it by five
............
percent and still make a good profit.
57
Sakari . We shouldn t reduce the price. We have a high-quality
............
product. A low price gives the wrong message to our customers.
58
Gianni with Sakari. We can keep the high price because we have
............
the best product on the market.
59
Detlef we don t know what our other competitors will do.
............
Perhaps all the prices will fall. Then we ll be the only company with a
high price.
Sakari . But do we have to decide now?
............ 60
61
Gianni I have a suggestion. wait and see what our other
............
competitors do?
Reading
A
Read the article and answer the questions.
Over 60 years ago a British-born businessman, than two years old, and the family moved
Cecil H Green, helped to found Texas Instruments, frequently through the US and Canada as Charles
one of North America s largest and most important looked for work.
25
electronics groups. The company introduced the Green attended high school in Vancouver and
5 integrated circuit board the device that made entered the University of British Columbia in
possible the microelectronics revolution. The 1918, completing his studies at Massachusetts
company today has a turnover of about $8bn, and Institute of Technology in Boston, with a Master s
more than 40,000 staff. degree in electrical engineering.
30
Texas Instruments was established in 1941; it His first job was to design steam turbine
10 grew out of an oil exploration group, Geophysical generators for the General Electric Company but in
Service. Green joined the company in 1932 and two years he left to join the Raytheon
spent several years looking for oil in Texas. With Manufacturing Company to work on small
the start of the second world war, the company s electronics devices.
35
electronics division grew rapidly. Green and three Between 1928 and 1932, Green worked for a
15 colleagues bought the business in 1941 for number of engineering groups before the final
$300,000. It was renamed Texas Instruments in move to Geophysical Service.
1951. Green was a director until his retirement in Cecil Howard Green died in 2003 at the age of
1975. 102.
Cecil Howard Green was born near Manchester, From the Financial Times
20 England. His engineer father, Charles, and mother,
Maggie, emigrated to Canada when Green was less
62 The article is mostly about &
a) the life and career of Cecil H Green.
b) Texas Instruments in the last 60 years.
c) the electronics industry.
63 Texas Instruments is famous because &
a) it launched the integrated circuit board.
b) it is the largest electronics company in North America.
c) it is the oldest electronics company in North America.
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© Pearson Education Limited 2004
UNIT_05 6/11/03 2:25 pm Page 32
Exit Test
B
Complete the chart with information from the article.
Event Year
Cecil H Green was born. 64 (about)
Cecil H Green s family moved
to Canada. 65 (about)
Cecil H Green began his university
studies. 66
67 1932
68 1941
69 1951
Cecil H Green stopped working for
Texas Instruments. 70
© Pearson Education Limited 2000 Photocopiable
32 MARKET LEADER TEST FILE © Pearson Education Limited 2004
UNIT_05 6/11/03 2:25 pm Page 33
Exit Test
Writing
Listen to the telephone conversation. Rick and Bernd make arrangements to meet
in Frankfurt. You will hear the conversation twice. Make notes about the details of
the meeting in the box.
Day of meeting
Travel from airport by
Arrive at Bernd s office
How long they will meet
What they will discuss
Rick will bring
Rick will send
You are Rick. You have booked your flight to Frankfurt and will arrive at 8:10 a.m.
Write an e-mail to Bernd to confirm the arrangements. Write about 70 100 words.
Photocopiable © Pearson Education Limited 2000 MARKET LEADER TEST FILE 33
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